There are 3.5 billion searches on Google every single day. That means that people are searching online for the nearest businesses, researching their next purchase and looking for answers to their problems. Your business could offer them these solutions, but how do customers find you?
At Ocean Front Media Group, we use two main strategies to help customers find your products and services: Search Optimization Engine (SEO) and Search Engine Marketing (SEM). This includes Pay Per Click (PPC). SEO is a long term strategy that helps businesses rank higher on search engines and build trust with customers over time. PPC is a short term strategy to help increase traffic to a site, build brand awareness and bring in quicker lead generation and conversions.
Pay Per Click (PPC) is a form of marketing in which an advertiser places a digital ad and pays a fee every time it is clicked on. There are various types of PPC like display advertising, remarketing, search advertising and social media advertising. One of the most popular forms of PPC is search advertising.
Search advertising, also known as Search Engine Marketing (SEM), is putting paid advertisements onto the search engine results page (SERP). When someone is searching for a particular phrase, the top and bottom sections of the SERP include results that appear based on PPC strategies.
Using pay per click ads helps businesses and organizations drive high-quality traffic to a site, develop brand awareness and increase conversions. Plus, it gives companies a high return on investment (ROI). Google states that businesses can make $2 in revenue for every $1 they spend on AdWords.
As one of the best advertising agencies in South Florida, Ocean Front Media Group uses Google Ads for PPC marketing management and strategy. We are a proud Google Development Partner, and handling Google pay per click ads services fall under that umbrella.
For a business to reach all their PPC goals, they should hire one of the best advertising agencies in South Florida. At Ocean Front Media Group, we understand the importance of driving results through a PPC campaign. Still, we understand the importance of ensuring that your PPC campaign is done correctly while sending the right message to both your current and potential customers.
This is why we use a strategic approach for pay per click ad management. We start every campaign with keyword research. By performing keyword research in advance of the campaign, we can find the best search opportunities based on a variety of metrics.
The goal of all this research is to create a campaign focused on the exact targets that will achieve the most exceptional results. As a remarkable side effect, the research that goes into creating such a focused campaign can also save you money!
With the help of advertising agencies in Florida like Ocean Front Media Group, you can take advantage of our years of expertise in market research, SEO and campaign management to make sure that you reach the right audience, reduce cost-per-click (CPC) rates and rank high on SERPs.
Ocean Front Media Group is among the best, providing the expertise necessary to help create an immediate ROI that your company is searching for. We pay great attention to your Google pay per click ads and help keep everything on track both during your campaign and after.
For more information about our strategies, contact us today!