Why you should not DIY your company’s website

Why you should not DIY your company’s website

Your company’s website is its digital location on the Internet. It is the first thing that potential customers will see when they search for your company online. Your site needs to make a good impression to keep potential customers on the site. Otherwise, they will click off. 

Webfx reports that 75 percent of a website’s credibility comes from its design. That is why having a well-designed site is so vital to make an excellent first impression and nurture leads. 

Website design and development options

When it comes to building a site for your company, there are plenty of options. You now have the opportunity to build your site on a website builder or get the professional assistance of a website design and development Miami team. 

Both options allow you to build a site for your company. However, one option might end up costing more than what it is worth. To help you make your decision, here are some reasons why you should not DIY your company’s site and choose a website design and development Miami company instead. 

Reasons not to DIY your company’s website

Lacks personality 

No matter what your industry is, the chances are you have a sea of competition. How do you get your company to stand out? With the correct branding. Branding encompasses your company’s look, message and story. Without it, your company would not stand out from the crowd.

Website builders do not give you the option to customize your site fully. You only have access to specific templates, fonts and colors. Hiring a website design and development Miami professionals can help you design a website that is as unique as your brand. 

Takes too much time

Building a site is no easy task. There are many elements to consider - like the color scheme, layout, navigation, content and usability. Researching what will work best for your company will take you lots of time by yourself. 

However, when you choose the help of a web designer and developer professional, they will have prior knowledge of what works best for your company. They can give insights into what other companies have done and how you can make your site better. Not to mention, you will be able to worry about other things while they work on your site. 

Doesn’t optimize your site for SEO

When people are looking for a product or service, the odds are they are using a search engine. Think With Google reports that 28 percent of searches for something nearby result in a purchase. If your website is not showing up in search results, then you could be losing possible leads. 

How do you get your site to rank? By using search engine optimization (SEO). If you are using a website builder, your site could have a disadvantage. Search Engine Journal reports that website builders do not give you an SEO advantage because of the page speed, HTML markup and give you no access to your code. 

Are looking for a website design and development Miami team?

Choose Ocean Front Media Group! Our website designers and developers can build customized websites that will elevate your company above the competition. Plus, we follow and implement the guidelines set by Google. Contact us today to start building your dream website!

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