One digital marketing tool that you can always count on is email marketing. This type of digital marketing has become an effective way for companies to attract, engage and connect with their audiences to increase sales and revenue.
Email has become a great way to reach customers because they check it daily. OptinMonster reports that people check their emails as much as 20 times a day. However, email campaigns might not be successful due to a dead email list.
What is a dead email list?
A dead email list occurs when your subscribers no longer open or interact with your emails. While one goal of an email marketing strategy is to grow the number of subscribers, it is also important to maintain your existing subscribers.
How to revive an email list
Not news is bad news if you have a dead email list. There are ways you can re-engage your inactive email subscribers to spark their interest. Here are a few tips from our email marketing Miami team.
Investigate why people are not engaging
First, you will need to find out what caused email subscribers to disengage. Once you know this, you can identify a viable solution. Some of the common reasons that contribute to inactive email subscribers include:
Sending minimal emails
Sending too many emails
Subscribers' changing their email addresses
Being too salesy
Not creating fresh and engaging content
After identifying the problem, segment your email list. You should place users who have changed their email addresses in one segment and subscribers who have never purchased a product in another.
Develop segmented email campaigns
Your email subscribers are not all the same. That is why you need to target your segmented lists with the right content to ensure you re-engage them. One way on how to revive an email list with segmented email campaigns.
This kind of practice includes targeting your segmented list and tailoring different content for each. MailChimp reported that segmented email campaigns have 14.32 percent higher open rates than non-segmented campaigns.
For example, for subscribers that are simply spectators, you should identify what kind of content interests them. This can help you develop emails with content they are actually interested in and encourage them to take action. For users who have changed their email addresses, you should look for new subscribers by using lead magnets.
Find the best time and dates to send emails
You would not call a person when they are unavailable, so why would you send an email during that time? Finding the best time to reach your email subscribers can increase the likelihood of them opening and engaging with your emails.
10 a.m. at 21 percent
1 p.m. at 22 percent
Therefore, conduct an in-depth analysis of your subscribers to know the time they are more likely to open your emails.
Let the best email marketing Miami team help!
Whether you need help re-engaging your dead email subscribers or managing your email marketing campaigns, Ocean Front Media Group can help! Contact us today to help you with your email marketing and digital marketing.