From large to small businesses, everyone is using social media as a marketing channel to grow their businesses. Social media has transformed the way that companies can reach their customers.
Businesses can now reach consumers in a place they use and check every day. GlobalWebIndex found that the average social media user spends three hours a day on social media networks and messaging. During this time, they might come across and interact with a business-post or ad.
When it comes to companies using social media, not many know how to leverage social media properly to increase brand awareness. Some businesses might have social accounts, but they do not remain active enough to build strong relationships with consumers. While others might be active but they do not provide valuable content for consumers.
Therefore, before jumping right into your social media marketing, it is vital to understand how to use it to grow your businesses. Here are some tips from the Miami social media management team that can help you achieve this.
Listen to your customers
Social media is an excellent platform for any business that wants to retain their current customers and build loyalty. Today, social media users reach out to companies through social media for all their products and services questions.
Social Media Today discovered that one in three social media users would rather deal with customer service through social media than phone or email. For instance, if your consumers have questions about your products and services, message them back as soon as possible, providing detailed answers.
Do not forget to professionally handle all your customer service inquiries as provoking or talking down on a customer will hurt your brand's image. Remember that consumers always buy products from brands that treat them well.
Tell your business’s or organization’s brand story
A brand story is a compelling narrative about your business, products or services, and it invokes emotions and feelings among your target audience. Since social media is a visual platform, it is the perfect place to build a brand story that drives your followers to participate.
Miami social media management team suggests creating a short video, showcasing happy and satisfied customers using your products in their everyday life. These videos inspire your audience's emotional reaction, persuading them to purchase your products to enjoy its benefits.
Do not be afraid to use influencers
Before making a purchase, many people like to take time online and do research. They usually look at social media or Youtube to see what other people think about the product. These people who post and review the products are called influencers.
Influencers are a big part of social media because they help brands convert online audiences to consumers by providing insights on ongoing trends. Digital Marketing Institute found that 49 percent of consumers depend on influencers' recommendations.
Therefore, if you want to grow your online business, it is time you set aside a budget for paying influencers to post your products and services. This can help increase your brand awareness and social media following.
Need a Miami social media management?
Ocean Front Media is here to help! Our digital marketing experts can help you create a social media marketing plan to fit your business’s needs and goals. Not to mention, we can manage your social media channels to give you one less thing to worry about. Contact us to start building your business’s social media presence.