As any seasoned digital marketing agency Miami professional knows that typos, grammatical errors and factual inaccuracies can be difficult to avoid. The speed at which many of us are now expected to churn out copy and social media posts means that mistakes are rife online.
Whilst some small typos are forgivable and are unlikely to be noticed, some have the potential to trigger a PR disaster. Remember any of these hilarious errors that quickly went viral? Large companies like McDonalds, H&M, Lush and Burger King have had typos. It doesn’t mean that they couldn’t have been avoided.
With these examples in mind, then, it is important that you do everything in your power to avoid the possibility of your brand gaining attention for all the wrong reasons. Here are a few tips:
Get to grips with basic grammar
If your role involves creating content for digital marketing campaigns, you must familiarize yourself with the basic rules of grammar. This includes being able to place apostrophes in the correct position,or knowing when to use ‘fewer’ instead of ‘less’. Here are a few common grammar problems to get you started.
Get someone else to proofread your work
Proofreading your own work is difficult and you are likely to miss simple mistakes. You’re probably thinking, how can there be typos if we have spelling and grammar checkers on Google Docs and Word? When you’re proofreading, your brain can play tricks and make the sentence sound like how we wrote it.
Kindly ask a colleague to read your blog or social media post before publication, offering to do the same for them at a later date. If you run a relatively large digital marketing team, you may also want to consider hiring an editor to fulfill your proofreading needs.
Make sure copy is kept up to date
Allowing out-of-date copy to sit on your website and social media pages can look sloppy and unprofessional. You need to keep everyone in your business updated with the current services, logos or promotions. You don’t want your customers to go on your website or social media and see about a promotion that is no longer available.
If you’re running a promotion as part of a campaign, make sure that you take down any related adverts as soon as the promotion period is over. Keep a promotion calendar handy to know when sales are finished or a type of service is no longer offered. Also, don’t forget to let your website developers or graphic designers know about promotions that no longer exist.
Fact check everything
In today’s world of fake news and misinformation, fact-checking has never been more important. Our marketing agency Miami experts suggest that to retain your customers’ faith in your brand, it is important to fact check all content that appears on your site. This could include figures, names, Twitter handles, email addresses or web addresses.
Avoid these common marketing blunders and contact a marketing agency Miami expert at Ocean Front Media Group. Our digital marketing agency is sure to enhance the reputation of your business.