Social media has become the go-to spot for everything. People use social media to get their news, entertainment, stay connected with their favorite brands and make purchases. In 2020, it was reported that the average Internet user spends 2 hours and 24 minutes per day on social media platforms.
This time is valuable for small businesses because users could be interacting with your social media posts during this time. Not knowing how to use social media for your small business could lose you potential sales. Our Miami social media management team wants to share how small businesses should be using social media in 2021 and how to do it effectively.
Why is social media important for small businesses?
It is no secret that social media is an essential tool for businesses. However, with the pandemic and everyone staying at home, social media is more essential than ever for businesses to reach customers. The Harris Poll found that 46 to 51 percent of American adults are using social media more since the pandemic.
Social media is worth investing in because it is:
Increases brand awareness
Offers targeting ad opportunities
Improves customer service
How to use social media for your small business in 2021
Show some personality
If you are looking to stand out from a sea of competitors, you have to show some personality. Small businesses need to develop a brand tone that is tailored to their company and audience. Social media captions and images should contain this tone to help resonate with customers. The common brand tones that businesses use include:
Create goals and keep track of them
Aside from creating content, you need to set goals. Many times small businesses will create social media accounts without any objectives. Do you want to raise brand awareness or gain sales? To measure your goals, you need to look at the correct social media metrics.
Do not get caught up on the vanity metrics - like followers and likes. If you want to measure sales, keep track of the website traffic that comes from social media. For raising brand awareness, measure engagement on posts and brand mentions.
Give your customer value
Your customers look for you for your products or services, but they stay for your content. The kind of content on your social media determines if your audience will keep following. A study found that people unfollow brands due to posting too much, lack of engagement and too many promotions. About 46 percent of social media users will unfollow a brand on social media if they post too many promotional messages.
Some ways to give your customers valuable content is by:
Creating educational content
Writing blog posts
Get a helping hand
Social media is an extension of your company. Posting something that has nothing to do with your business could lose you followers. GoodFirm found that 67 percent of people will unfollow a brand if it posts irrelevant content.
There are digital marketing agencies that can create content and manage your company’s social media accounts. Miami social media management professionals have the knowledge and resources to get you the results you need. Hiring a digital marketing agency can get one task off your marketing team’s hands.
Let the Miami social media management experts help you!
At Ocean Front Media Group, we have digital marketing teams who can help your small business grow online and reach your goals. They can assist you by planning social media strategies, creating social media content and managing your accounts. Contact us to get started.