Pay-per-click (PPC) is an effective way of promoting your goods and services, increasing your sales and growing your business - especially when you choose one of the top marketing agencies in Miami to help you out. For those who don’t know what PCC is, it It’s a marketing model where advertisers pay a fee each time their ad is clicked on.
But running a successful PPC campaign is not always easy. A lot can go wrong when you don’t plan the campaign correctly. Before you start on your next campaign, here are four reasons why PPC campaigns fail to help you to avoid making the same mistakes.
Poor landing pages
If consumers find a disconnect between what they see in the ad and what is on the landing pages, they are less likely to respond to your call to action. Remember that the aim of a PPC campaign isn’t just to drive prospects to your site. Instead, the click-through rates should correspond to conversion rates.
Always make sure that an offer is mentioned, both on the ad and on the landing page to avoid wasting money on clicks without conversions. As quickly as people click on the ad, they’ll click off the website if it’s not what was advertised.
Lack of conversion tracking
Without conversion tracking, you may never know which particular keyword, ad, ad group, or campaign yielded conversions. You need this data to help you leverage cost per acquisition/conversion (CPA), focus on the specific ads and keywords, and boost sales at lower costs in the long-run.
You can go the extra mile and find out the value of each conversion, and revise your bidding strategy to a ROAS (return on ad spend) basis for maximum return on investment. By doing this, you'll be better prepared for your next PCC campaign.
Did you know that you can pay almost double in cost per click at certain hours of the day? Scheduling your PPC campaigns on a data-driven approach is more economical than using your ill-informed assumptions. If your team doesn’t know the best approach, you can always choose one of the top marketing agencies in Miami to help you.
Start by finding out what time of the day, day of the week, and the week of the month has the highest cost per conversion. Next, consider bid adjusting or ad scheduling your PPC to hours where the cost per conversion is lower.
Not spending enough money upfront
Bidding too low at the beginning of your campaign may not give you the true value of conversion or click-through rates. It is wiser to increase your initial bid for you to understand your best landing pages, ad copy, and keywords. You can later shift to ROI-focused PPC once you know your most viable search ads.
Ocean Front Media is the leading expert in search engine optimization (SEO) and search engine marketing (SEM). Call us today for superior internet marketing solutions and web design and development in Miami.